NoMad Hotels Brand Will Join Hilton
Hilton today announced the addition of a new luxury lifestyle brand. The news comes as the company acquired a majority controlling interest in Sydell Group to expand the NoMad Hotels brand from its existing London flagship location to high-end markets around the world.
The NoMad brand will be fully integrated into Hilton’s commercial platforms, including Hilton Honors. All NoMad properties will remain independently owned. But it’s worth noting that NoMad Las Vegas is excluded from the transaction and will rebrand to a new flag in the coming months.
Hilton aims to add as many as 100 NoMad properties globally over time, with approximately 10 already in advanced stages of discussion with Sydell.
Each NoMad hotel added to Hilton’s network will provide guests a uniquely local luxury experience that makes guests feel like residents in some of the world’s most famous neighborhoods. NoMad Hotels provide a unique blend of luxury and lifestyle experiences with special touches like unique local art collections featured in each guest room.
NoMad London, NoMad’s flagship property, will be available for booking to Hilton guests beginning later this year, and an expansion of NoMad is planned to follow. NoMad London opened in 2021 and offers a ready-made platform for expansion in markets worldwide.
NoMad will bring Hilton travelers a new sophisticated option for luxury stays in some of the world’s greatest locations, adding to the company’s portfolio of luxury brands. Hilton has luxury hotels across its Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, and Signia by Hilton brands, and recently announced an exclusive partnership with Small Luxury Hotels of the World. Altogether, Hilton’s total luxury inventory will increase to 600-700 properties in the coming years.
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