Amex Small Business Saturday Creditless
American Express Small Business Saturday has been a sort of tradition in my family for the best several years. For a couple of years American Express offered a $25 credit per card when used at a small business. Then two years ago that went down to $10 and last year it was upped to 3 X $10 credits. It was a lot of work, but ended up being quite lucrative.
Unfortunately it seems that the Thanksgiving weekend gravy train has ended. Frequent Miler points out that American Express has updated the FAQ on their Small Business Saturday website. Here is what it says:
As in years past, American Express will continue to drive awareness of Small Business Saturday and encourage consumers to shop small through local and national advertising.
This year we are not offering a statement credit offer for Card Members on Small Business Saturday, but are instead increasing the support and resources we provide to help small business owners market the day within their communities and truly make it their own. Learn about the materials we make available at ShopSmall.com/GetReady:
- Customizable marketing materials
- Free online ads
- Shop Small merchandise kits (while supplies last)
- Educational event guides
We are also significantly expanding our grassroots advocacy efforts, such as the Neighborhood Champion program, to facilitate more community events and activities to engage local communities to shop small on Small Business Saturday.
So this year you can go back to relaxing on Thanksgiving weekend instead of mapping out a strategy for how to maximize the credits across all of your American Express cards. I can’t say I blame American Express for taking away the credit, although it does sting a bit.