World of Hyatt Fast Track Hate
Yesterday Hyatt announced a huge promotion for holders of their co-branded Chase credit card. Basically, cardholders can now earn top-tier Globalist status with just 20 nights stayed between now and the end of the year.
World of Hyatt Is Troubled
On one hand this confirms what we have suspected ever since the new World of Hyatt program launched. Hyatt is losing elites. The new program does reward some members a bit more than before, but the vast majority of members lost benefits and have status that is now harder to achieve. Now, Hyatt wants to swell their numbers so they are offering this deal.
While one can debate whether or not this is a good move for Hyatt, it is a great deal if you can make the 20 nights. Globalist status comes with a ton of fantastic benefits including: no resort fees, free parking on award stays, early check-in, 4pm checkout, free upgrades including suites when available, free lounge access and/or breakfast and more.
The Elite Burn
As a top-tier Hyatt member who has earned status the hard way, I was initially a bit upset with this promotion. Much like their Hyatt Diamond gift awhile back, this rubbed me the wrong way since people are getting what I had to sacrifice to get. Of course my anger only lasted a few seconds until a little perspective kicked in.
You see, I don’t always “earn” what I have in the miles/points game. For example, I used my Hyatt status to match to Hilton’s top tier Diamond status. Then, I used it to re-match again. I was given over two years of top-tier Hilton status for NOTHING. I have enjoyed that status quite a bit and will be taking advantage of it in China next month. How could I be mad on one hand and then take freebies on the other?
In my storied miles/points career I have made out like a bandit when taking advantage of elite status promos. I have at one time held elite status with every single major hotel chain. When it comes to airlines, I have used fast tracks and matches to hold status across all 3 alliances. Heck, when I rent a car I have top tier status with 3 major chains. All gained through matches and fast tracks.
Yes, I made a decision at some point that Hyatt top-tier status was the one I would really go out of my way for. You could argue that wasn’t a good decision based on recent deals and their overall lack of a footprint, but I’m okay with it. In the end this hobby has given me treasures when it comes to elite status, so I cannot in good conscience “hate” on those who take advantage of this deal. I’ll see you in the Club Lounge.
What are your thoughts? Should Hyatt Globalist members be upset?