Amex Brings Back the Rose Gold Card
According to research from American Express’ Trendex, nearly 40% of consumers say that the Card look, and feel are important to them when deciding which one to sign up for. So to make the people happy, American Express has announced that their popular Metal Rose Gold Card design is coming back as a permanent color option for the U.S. Consumer American Express Gold Card. This was a very popular option when it was briefly made available.
“Our Rose Gold design quickly became a Card Member favorite when we introduced the limited-edition design a few years ago, so we knew we needed to bring it back as an option to choose from permanently,” said Rachel Stocks, Executive Vice President, Global Premium Products and Benefits at American Express. “In addition to the return of this special design, we are excited to now provide our Gold Card Members with even more value in dining with the new Uber Cash benefit.”
In addition to the new color option, and to build on the newly added $120 Uber Cash Benefit for Gold Card Members, American Express is also launching a limited-edition gold-dusted spicy chicken sandwich for Valentine’s Day.
Rose Gold Meal
Available exclusively on Uber Eats from February 13-14 in participating locations in New York and Los Angeles, the Rose Gold Meal ($15) features a gold-dusted Knockout Sando with cute Valentine’s Day messages on the buns, as well as a few additional sweet treats to top it off:
- A limited-edition gold-dusted spicy chicken sandwich (Knockout Sando) from Fuku
- Each will be stamped with playful, Valentine’s Day messages that bring back everyone’s favorite traditional conversation candy hearts (i.e. XOXO, BE MINE, I’M YOURS, etc).
- A bubbly white grape flavored soda from United Sodas of America
- A custom, cozy lavender vanilla candle from C&E Craft Co.
- As well as a sweet rose gold-colored sugar cookie from Tiny Kitchen Treats
Amex Gold Card
The return of the Rose Gold Card design and new Uber Cash benefit are in addition to the Gold Card’s welcome bonus and other benefits which include:
- Welcome Bonus: Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months.
- 4X Membership Rewards® points at restaurants, including takeout and delivery.
- 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 in eligible purchases per calendar year).
- 3X Membership Rewards® points on airfare booked directly with airlines or on amextravel.com.
- $120 annually (up to $10/month) in Dining Credits when you pay with the Gold Card at participating partners.
- Payment flexibility with features like Pay It Plan It® and Pay Over Time, so Card Members can choose to create monthly payment plans with a fixed fee, carry a balance with interest or pay in full. To learn more about these features and for terms, visit here.
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