Hyatt Leaked Promo 2023 Fallout
Hyatt has been on the top of mind for many these past few days as they launched a set of promos for the first quarter that are seemingly unlike anything they have offered before. Many of these offers are quite lucrative, but the rub is that they are targeted and different members received different versions. This type of promo isn’t new to hotel loyalty, however it has left a lot of Hyatt elites with a bad taste in their mouth. So I ask, did Hyatt screw up with their new 2023 promotion?
A Leaked Promo
The problems started a few days ago when some Hyatt concierges began reaching out to Globalist members informing them of a targeted offer they were eligible for. It seems that someone jumped the gun, because Hyatt wasn’t ready to release the promo. This lead to speculation over the weekend as to whether this was real and who was eligible for which promo.
Fun was also had when someone discovered you could view the website source code and potentially see if you were targeted. The offers were coded so it wasn’t obvious which code correlated to which offer, but it was a fun exercise for those of us who enjoy the hotel loyalty game. It also built up a lot of anticipation for when Hyatt was finally ready to release the offers.
Offers Officially Released
Yesterday Hyatt finally released the offers to members and some of them are quite good. As a reminder here are the offers that have been reported to us by readers. Note the links will take you to the promo page, but you won’t be able to register your account unless you are eligible.
- Free Night Awards
- Suite Upgrade Awards
- Triple Points
- Double Points
- Bonus Points
- Earn 2,000 points for every qualifying night, up to 10 nights. LINK
- Earn 2,000 points for every 2 qualifying nights, up to 20 nights. LINK
- Earn 3,000 points for every 2 qualifying nights, up to 10 nights. LINK
- Earn 5,000 points for every 5 qualifying nights, up to 25 nights. LINK
- Earn 10,000 points for every 5 qualifying nights, up to 50 nights. LINK
- Earn 10,000 points for every 10 qualifying nights, up to 30 nights. LINK
- Redemptions Bonus
- Earn 20% points back when redeeming points. Up to 30K points back. LINK
- Elite Qualifying Nights
- Double Elite Qualifying Nights for every eligible night. Max 10 Nights. LINK
As you can see many of these offers are worth pursuing, especially if you are someone who regularly stays in Hyatts. Which sort of became the issue.
Hyatt Leaked Promo 2023 Fallout – Angry Customers
It turns out that many of Hyatt’s best customers (myself included) were left out of this deal and they are angry. Here on MtM and elsewhere like Facebook and Flyertalk very loyal Hyatt Globalists are feeling frustrated as they weren’t targeted for anything. All of the build up due to the “leaked” offer didn’t help either. It left many feeling like they woke up on Christmas morning without a present with their name on it under the tree.
And I totally understand this feeling. My wife who has the World of Hyatt credit card and had only a few nights last year was targeted, but I was not. I ended 2022 with 77 nights total, most coming from actual nights in beds as compared to spend on the credit card. So am I angry? Not really.
These Promotions Make Sense
While we like to think of “loyalty” as the brands being loyal to us the customer, the truth is they are businesses and loyalty programs are designed to build brand loyalty and increase revenue. And if that is the goal it makes perfect sense to target less loyal customers in order to win their business. I have been a Globalist/Diamond member since 2014 and they probably know I will stay in a Hyatt one way or the other.
What’s most interesting to me is that IHG used to run promotions like this all of the time. They were one of the first to gamify their promos, offering different customers different things. I don’t remember there being too much anger over less frequent guests getting better offers, because that sort of makes sense. While I understand the anger that many members have, I don’t share it.
Hyatt Leaked Promo 2023 Fallout – Bottom Line
In the end I am a customer of Hyatt because of their loyalty program, properties and benefits. Even though I am left out of these offers I still have access to all of that stuff. Plus, Hyatt has had many lucrative promos I have taken advantage of in the past. Icing on the cake if you will. There is a time and place for rewarding loyalty and I do hope Hyatt continues to understand how to treat their best customers. I also think it is their right to design promotions to turn less loyal customers into crazies like me.
So while I think Hyatt made a ton of mistakes with this promo including leaking it early and delaying it for some unknown reason, I won’t take it personally. I like their product and that is why I am a good customer. This doesn’t change that.
Are you upset about the way this promo was handled? Were you targeted for one of these offers? Let me know in the comments below!