Barclays Gap Credit Card
The transition is complete! Synchrony has transferred the Gap brands credit cards to Barclays. Most all existing Synchrony cardholders were transferred to card versions with Barclays. I’ve loved my Banana Republic card for years. The wife and I received our new cards a few weeks ago but haven’t had a need to spend on them yet (more on that later). Meanwhile, more noteworthy is that Barclays has given others a reason to pay attention to these new cards. Today, I’m describing the refreshed Barclays Gap credit card portfolio and why prospective cardholders and old, faithful ones should pay attention.
Barclays Gap Credit Card Portfolio
So, what are the new cards I’m referring to? Here they are:
- Old Navy Navyist Rewards Mastercard
- Gap Good Rewards Mastercard
- Banana Republic Rewards Mastercard
- Athleta Rewards Mastercard
All cards normally earn at the same rate – 5 points per dollar spent at Gap family of stores (Old Navy, Gap, Banana Republic, Athleta, and factory stores) and 1 point per dollar everywhere else. Points are worth one cent each and only redeemable for items at the Gap family of stores. But Barclays has made things more interesting…..
An Outstanding Welcome Offer
The Synchrony versions of the Gap credit cards had little to no welcome offer. Barclays flipped the script and has provided what I think is the one of the best, if not the best, credit card welcome offers currently available for anyone who shops at these stores. In addition to earning the normal 5x for spend at the Gap family of stores, cardholders who are approved for any of the above cards earn, wait for it:
5x everywhere through 31 Jan 2023
That’s seven months of 5% back earning everywhere for a rewards currency which doesn’t easily expire (activity within the last 24 months). I don’t think I’ve seen such a positive swing in a welcome offer – from essentially nonexistent to arguably the best welcome offer available for many – ever.
The Big Question
So why did many pursue a Gap family card with Synchrony if they didn’t obtain much of a welcome offer? The answer is simple – spending offers. In the past, targeted cardholders would routinely receive lucrative spend offers, including 5x and 10x, in generous spending categories (including grocery, gas, dining, or the outstanding “everywhere else”). Indeed, I had some version of an ongoing spend offer on my Synchrony Banana Republic card for the majority of the time I held it.
The question now is if or when targeted spend offers will appear on the Barclays versions of the Gap cards. There hasn’t really been concrete info or news on this front, so we’re all left to guess for now. Some skeptically saw the departure from Synchrony to likewise be a goodbye to the spend offers. I’m choosing a bit more optimistic approach, as we’ve been given no reason not to think spend offers will continue in some form.
Regardless, two big customer segments have a clear path forward for the near term. For existing cardholders, there’s no harm in continuing to hold your cards while crossing fingers for the return of spend offers (in addition to normal use which they see fit). Remember, these are all no annual fee cards. For prospective new customers, I feel the time is now to jump on an application for a juicy welcome offer.
The toughest decision new customers may have is to choose which card is best for them. Given that the rewards are equal and compatible across the brands, I don’t think any one card currently stands out. Obviously, it comes down to personal preference. Pick the card for the store where you most frequently want to shop in the future.
The Synchrony days were great. I, and many others, enjoyed those ongoing spend offers. Barclays obtaining the portfolio has led to a bit of uncertainty there. But it could’ve been worse. Most all cardholders were automatically granted a new card version with Barclays. I’m happy for that, rather than some Synchrony product change to a virtually useless credit card. What’s your take on the Barclays Gap credit card developments?
Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.