Hyatt Premium Card: What Is My Wish List For This Rumored Card?
Over the weekend I put a link to Flyertalk in my Around the Web series. One of the members said they had been informed by a Hyatt rep that a premium card would be hitting the market in a few weeks. This in and of itself is not much to go on but there have been some cryptic emails going around from PR people that make it seem legit. It makes too much sense for Hyatt not to have one. Marriott does, as does Hilton. It is something we have been pining for over the last several years. Plus, it is fun to speculate so let’s dive in and look at my wish list. I tried to make it realistic to what I think could be added at launch.
Hyatt Premium Card Wish List
Let’s get the bad part out of the way first…the annual fee. It will likely be in the $450 range to match up with the competition. So I am setting it there.
The Aspire card comes with a semi restrictive “resort” credit while the Bonvoy Brilliant has a much easier to use property credit. The Aspire card does come with a semi restrictive airline incidental credit as well, which could be why both are more difficult to use. Amex does love breakage and all.
Chase usually keeps their credits simple so I would expect a $250-$300 property credit.
Free Night Certificate
Both the Aspire and Brilliant card come with an anniversary free night certificate, as does the $95 World of Hyatt credit card. That means the Hyatt Premium card would have to offer one as well. Here is where my hopes push the wish list to the extremes a bit. A category 1-7 free night certificate would be amazing. I think the free night certificate has to be a step up from the $95 card, and they only have two types of certificates, so away we go.
I could also see them offering the chance at earning a second one after $30,000 in spend. The World of Hyatt card offers one after $15,000 in spend. The category 4 cert is worth 15,000 points (at most) and a category 7 is worth 30,000 points (at most). Are you picking up what I am putting down here?
I could see the Hyatt premium card falling in the middle of the two. I think Explorist status would make sense, although it isn’t worth much without hitting milestones. But maybe they throw in a few lounge access certs with it too?
I would love to see 10 elite night credits, versus the 5 you get with the World of Hyatt credit card, but I doubt they give a better earning rate on 2 elite night credits per $5,000 in spend. If we really wanna dream, what if the elite night credits stacked for carrying both cards!? It wouldn’t be out of the realm of possibilities if you look at how Chase treated the IHG card perks.
Premium cards are not always the best for earning structure, looking at you Amex Platinum. But I would expect a bump in earning levels at Hyatt properties. Maybe 5x versus 4x with the World of Hyatt card. I wouldn’t be surprised to see 3x for dining etc. too. I mean if the no fee Freedom Flex gets it then the Hyatt premium card should.
Hyatt Premium Card Wishlist – Final Thoughts
How close to my predictions do you think the Hyatt premium card launch will / would be? What are your wish list items for the card if our dreams do come true and the card launches in a few weeks? Share your thoughts on my list and your must have list below.