(Rumor) Is Citi Looking To Make Some Cash Back Changes?
Citi has targeted some members for a pretty interesting survey about cash back cards. They offered an Amazon gift card if you qualified for the survey. You heard that right, you had to actually qualify for this survey…by passing a credit card test. They listed various cards, some real and some made up, and you had to properly say which program it belonged too. They also asked about other programs like Membership Rewards and Ultimate Rewards during the survey.
But the most interesting question was about what would the person want out of a cash back card.
As you can see some of the options are comparable to current offers from Amex and Chase. They also asked about the person’s earning stats with Citi’s competitors.
This isn’t anything more than a survey at this point but it is interesting nonetheless. The fact that they quizzed the participants before allowing them to participate, and paid out a gift card for it make me believe it is a more serious survey.
The thing we don’t know is if this is in terms of refreshing some current products or launching a new Citi credit card. One can hope it is a new credit card with a juicy welcome offer. I wouldn’t mind seeing something along the line of the Chase Freedom Flex card but for ThankYou points, even if they are not my favorite points.
One thing is for sure, they realize that the competition has been making some moves and they don’t want to be left in the dust.
Which option do you like best from the survey? Let me know in the comments.